CLIENT
TayorMade
ROLE
Senior Designer
PROJECT OVERVIEW
Golf ball packaging for TaylorMade spans across two lines. The core “inline” packaging showcases each ball’s technical features, construction and benefits. The “hot shot” releases are limited, creative projects: special-edition balls with packaging designed to be sought after and collected.
CATEGORY
Product & Packaging
DESIGN PROCESS
I have concepted designs for both the inline and hot shot lines, then build the production mechanicals, specifying the special finishes and coatings that give the packaging its look and feel.
