CLIENT
DC Shoes
ROLE
Advertising Director
PROJECT OVERVIEW
DC Shoes is a global action sports brand, built on performance skateboarding footwear and expanded into apparel, snowboards, outerwear and accessories. Its marketing is anchored by a team of professional skateboarding, snowboarding and motocross athletes. The work here covers the brand’s global advertising and marketing, from concept through design.
CATEGORY
Brand & Identity
DESIGN PROCESS
I led, managed and directed the art department responsible for concepting and designing all of DC’s global advertising and marketing. The ads and campaigns shown here are ones I personally concepted and designed.
