CLIENT
Mountain Dew
ROLE
Creative Director / Alli Sports / NBC Sports
PROJECT OVERVIEW
Dew Tour is a multi-stop action sports contest series and content platform presented by Mountain Dew, bringing together top skateboarders, BMXers, snowboarders, skiers, artists, brands and fans. The events air live on NBC and stream on the Dew Tour website. To stand apart from the many events in action sports, the tour needed a distinct identity that evolved every year but stayed consistent across print, digital, TV, and the course and venue itself.
CATEGORY
Event & Environment
DESIGN PROCESS
Creative Director at Alli Sports / NBC Sports. I led the creative team and helped design the Dew Tour brand across event identity, web and mobile design, broadcast and digital assets, course and venue design, awards, and sales and partnership materials.
