CLIENT
KTM Group
ROLE
Senior Designer / KISKA
PROJECT OVERVIEW
KTM needed a welcome video to introduce Aaron Plessinger to its factory race team. The concept played up Plessinger’s free-spirited personality and national pride, set against KTM’s reputation as a disciplined, no-nonsense race team, with the team embracing his antics. It was a large production involving the team’s directors, including motocross legend Roger De Coster, and it was a hit with fans and the industry.
CATEGORY
Brand & Identity
DESIGN PROCESS
I helped develop the concept, created the storyboard, and coordinated and directed both the shoot and the edit, taking the video from idea to finished piece.
