CLIENT
Red Bull
ROLE
Creative Director / MODV Group
PROJECT OVERVIEW
Red Bull Rampage brings the world’s best mountain bikers to the desert of Virgin, Utah, to compete in one of the sport’s biggest tests of skill and nerve. Part of the Red Bull Signature Series and broadcast on NBC, it’s raw, untamed and the pinnacle of big mountain riding. The awards needed to reflect the event’s rugged craftsmanship, so I chose rough-cut wood and steel, built bike grips and rotors into the trophies, and added laser-etched details.
CATEGORY
Product & Packaging
DESIGN PROCESS
I handled the awards from start to finish: concept, design, fabrication and project management.
