CLIENT
KTM Group
ROLE
Senior Designer / KISKA
PROJECT OVERVIEW
The REV Dealer Summit was the KTM Group’s first large business gathering after the pandemic, held in Charlotte, North Carolina, and the first time KTM, Husqvarna Motorcycles, GASGAS, FELT Bicycles and Husqvarna E-Bicycles were showcased together instead of at separate dealer shows. The goal was to show the strength of the whole portfolio and encourage dealers to carry every brand, without any one brand overshadowing the others. The solution was to give the event its own name and identity: “REV,” an action word tied to the throttle twist of a motorcycle, with a logo that carries the orange of KTM, the blue of Husqvarna and the red of GASGAS. Over three days, the event turned the Charlotte Convention Center’s empty concrete hall into a REV-branded experience, took dealers to a rented motocross park to ride the new bikes with factory riders, and closed with ceremonies at the NASCAR Hall of Fame.
CATEGORY
Event & Environment
DESIGN PROCESS
As Design Lead at KISKA, I developed the REV brand and logo, concepted and helped plan the event, designed the collateral and assets, 3D modeled the spaces and environments, and designed and built the event website.
