CLIENT
San Diego FC
ROLE
Artist & Illustrator
PROJECT OVERVIEW
As San Diego’s first MLS team prepared to take the field, San Diego FC took a grassroots approach to launching the club: the 2024 Chrome Ball Tour, a free, year-long series of community events across the 18 cities of San Diego County. To connect each city to the new team, the club chose a local artist from each location to create artwork representing it. That artwork was used on T-shirts, posters, patches and other collateral.
CATEGORY
Brand & Identity
DESIGN PROCESS
I was selected as the artist for San Marcos. I created the artwork representing the city, which became part of the tour’s collateral and helped tie the community to the new club. My design drew on the city’s motto, the “Valley of Discovery,” combining a compass, a soccer scarf and the iconic Double Peak skyline.
