CLIENT
TAG Heuer x TayorMade
ROLE
Senior Designer
PROJECT OVERVIEW
TaylorMade and TAG Heuer launched an exclusive collaboration: a Spider ZT putter, a matching line of on-course accessories (headcover, glove caddie, glove, hats and duffle bag), and a co-branded TAG Heuer Connected watch. Both brands’ identities had to live on every piece, through details like a TAG Heuer logo sightline and topographic textures drawn from the watch face.
CATEGORY
Product & Packaging
DESIGN PROCESS
I conceptualized and designed the entire accessories line. I developed the collaboration logo and the topographic pattern, selected the materials, built the tech packs, and reviewed the production samples, carrying each piece from first concept through to final product.
